LATEST NEWS FROM GROUPSMITH

Brainstorming is panned in Jonah Lehrer's recent New Yorker article: www.newyorker.com/reporting/2012/01/30/120130fa_fact_lehrer, saying that criticism of ideas (no-no in brainstorming) actually increases the quality and quantity of ideas. The problem is that he doesn't distinguish between types of criticism: constructive vs. destructive/personal. If the criticism is constructive, it's easy to see how that would improve ideas. Not so with destructive/personal criticism.

“We asked Eric to help us untangle some difficult work relationships. He did an excellent job listening to everyone and prepared an insightful report that validated people's depth of concern. His analysis helped us focus attention on what's most important and opened the door for us to make some important changes. Equipped with Eric's perspective, analysis, and his facilitation help, we were able to fix relationships and substantially improve morale.”

Becky Pierce,
Assistant Administrator for
Patient Care Services,
Harborview Medical Center